Hospitality & Tourism Saas June 3, 2025

Reservation Resources

Reservation Resources is a leading short-term rental provider offering affordable accommodation for students, travelers, and digital nomads. The company needed a revamped online presence with a modern identity, streamlined booking experience, and responsive design.

This project included brand identity development, UX/UI design, and end-to-end development of a responsive WordPress website optimized for conversions and SEO.

Task

The challenge was to redesign an outdated website into a modern, mobile-friendly platform that could clearly communicate accommodation options while simplifying the booking request process. The project required creating a new brand identity, improving user flow, and building a responsive WordPress site optimized for SEO and conversions.

Client

Reservation Resources
Project Type

Website Design & Development, UX/UI Design, Brand Identity
Role

UX Designer, Frontend Developer, WordPress Developer, Brand Designer
Tools

Figma, Adobe Illustrator, Adobe Photoshop, WordPress, Elementor, VS Code
Technologies

HTML, CSS, JavaScript, WordPress, PHP, Responsive Design, SEO Optimization
Focus

Brand Identity, User Experience, Conversion Optimization, Responsive Design, Booking Flow Improvement, SEO
Tags

Brand Design, Figma, Product Design, UI Design, UX Design, WordPress

Open Project

Reservation Resources needed a new website built from scratch that could clearly show available units in Manhattan and Brooklyn while making the booking experience simple and engaging for users. The goal was to allow visitors to explore affordable accommodation options without needing to speak with an agent first.

Key questions guiding the project were:

How can we show users available units in Manhattan and Brooklyn at great prices without needing to speak with an agent

How can we create engaging experiences that help prospective guests understand what to expect when looking for places to stay in New York?

The challenge was to design a modern, responsive platform that builds trust, presents units clearly, and allows users to confidently request bookings while keeping the experience smooth and intuitive.

Reservation Resources was born out of the need to help visitors or digital nomads live like native New Yorkers and enjoy all New York has to offer without breaking the bank.

Create a new brand identity and logo
Build a website from scratch
Show available units clearly
Make booking requests simple
Improve user trust
Support students, travelers, and digital nomads
Optimize for Google SEO
Increase booking inquiries

The solution was centered on creating a user-friendly (across all platforms) website that contains important information about latest listings and best prices for accommodation that guests can trust.

To ensure the design addressed the needs of key audiences, three distinct user personas were created:

As part of strengthening Reservation Resources’ identity, I developed a clean, modern logo that communicates comfort, trust, and reliability; core qualities for guests seeking accommodation.